01 — The challenge

Perq Studio does sensational design, good and loud. But being great at what you do isn't always enough to gain cut through, especially on the competitive UK integrated agency scene. Some profile raising was in order.

02 — The strategy

A quick conversation with the team highlighted two key threads on which to pull: its founder's commitment to a four day work week and some timely, purpose-driven side hustles.

03 — Campaign 'Tuesplay'

Four day work weeks were the zeitgeist. All we had to do was add a little extra. Tuesday was the only day off that could work for both the agency and clients, and the only requirement was that the team had to commit to R&R. The the moniker 'Tuesplay' was born (choose play, geddit?) and captured the imagination of journalists at Forbes, London's City AM, Stylist, Raconteur and a variety of industry media.

04 — Campaign 'Wear and Share'

When it comes to purpose-driven activity Perq Studio puts the pro in pro bono. At the start of UK COVID-19 lockdown the team wanted to raise funds for frontline health workers. Joining forces with sustainability focused A.M. Custom Clothing the Perq team designed tees and totes for the UK public to 'wear and share' with 100% of proceeds going to NHS charities.